How A Responsive Website Can Help Your Business

By Clea Spahn


Web browsing has taken on a new form in recent years, and more people everyday are using a cell phone, smartphone, tablet, or netbook to get online. Many mobile devices until very recently were not able to read websites that were made to be viewed on a PC, as they were designed for Firefox, Chrome, or IE, and responsive design changed all that.

Thanks to the increased usage of responsive website design, accessing websites on a mobile device is simple and hassle-free. The layouts of these website designs can be scaled and adjusted so that mobile access is easy no matter what you are using to browse the web. More of an audience will be able to discover your products and services, and general traffic will go up with responsive website design.

The experience that a customer has while on your website will be dramatically improved with responsive web design, on any kind of mobile device. The term is derived from the recent "responsive architecture" trend in which architects are experimenting with structures that can bend or expand depending on the presence of people around them. This idea is used on websites to do things like choosing the proper elements for the display being used, and making images more easily viewed or text more readable. Websites can then be easily experienced on tiny handhelds or big screens with a minimum of resizing, panning and scrolling.

There are many advantages for having a responsive web design. Those who visit your site won't have to bother going to separate pages that are designed for the particular mobile device they are on. You need a website for each of the URLs. If you have one site for regular web users and one for mobile, you may be dividing links between the two sites, which could impact the link equity of your website.

Instead of having to develop and manage content for multiple websites, businesses with responsive sites can take a unified approach to content management because they have only the one responsive site to manage. The same applies to analytics and strategy development and deployment. There is a single analytics set to be investigated and only one strategy that needs to be formulated when using a responsive website.

Responsive design eliminates this issue altogether as all links will be pointing directly to one website for maximum SEO benefit. Google is giving clear indications that it will reward responsiveness in search results. Remember, Google is one of your most important partners in driving traffic to your website. Working in a way that aligns with Google's design is incredibly important, even just as important as satisfying customers.

When using a mobile device, a customer much prefers to not have any limitations just because they are not on their PC. Having a site that is only partially accessible is not something that your clients or customers want.

Content should always be seen by a potential or returning customer, and a responsive website will make sure this will happen. People who search for a business' site, begin reading content and viewing videos from their desktop computers at work, and then look for the same business on their smartphones during lunch are able to continue their research into products and services uninterrupted.




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