This Means Your Web Pages Are Your Products...
Make each page of content worthy of your business.
The vast majority of your site's pages are important as each page of your website has a chance to be indexed by the search engines. This means Google in the UK, as it has roughly a 90% hold on search activity. In the States it's 61%. You'll increase the likelihood of a page being indexed if you can prove to Google that you've put some thought and detail into your page content. What this means is producing a page that's providing a sufficient amount of unique and engaging content. If a page on your site isn't indexed, you have not managed to impress Google enough for it to think your page worthy of being included in their index. Essentially, they don't think its up to scratch enough to be viewed by their users.
Learn From The Competition
You can learn a great deal about what might be deficient with your web site page by taking a look at your competitor's sites. The general standard of the pages you visit will inform you about the standards you will need to achieve and exceed, if your financial position and time permits.
Your Message
A succinct message delivered adequately is incomparably better than a bad message delivered well! Taking a look at your competitor's sites will assist you in deciding how well you will need to deliver your message. Ensure you are clear about what you are going to be saying and what you will be asking your audience to do. Think carefully about what words, images and even video would compel a potential customer buy from you instead of one of your competitors. When you are clear about your message only then are you able to develop the content.
Your Page Is Your Display Product
Even if you are a service business you still need to treat each page of your website as if you're going to put it on on show for prospective purchasers to view. If the product you put on a shelf looks shabby no one will purchase it. If the product doesn't provide enough information it's the same.
The Factors That Are Crucial To Google
There aren't any mysteries to what Google pays attention to and uses. If you pay no heed to these elements the prospects of your page being indexed are virtually nil. If your page isn't indexed it'll NEVER be served up on a search engine results page (SERP). This list contains all the on-page SEO elements that make up a web page. Some are not seen by the human eye but they are checked by the search engine crawlers and are therefore vitally important.
- URL
- Page Title
- Meta Description
- H1 Tag
- Image file names & attributes
- Word count
URL - The Address Of Your Web Page
It is useful if the URL contains words that mean something. If it does it will have meaning to a search engine crawler. This is a helpful page address 'www.wd4t.com/blog/managing-your-online-reputation-easy' because it gives a good idea about what the subject of the destination page is about. 'www.wd4t.com/node/88' isn't useful yet it is the same page address as the one above, however it's the raw page address. If you have control over your page addressing you must ensure the address makes sense to a human and that it reflects what a human and a crawler will find when they visit the page.
Page Title - Times Have Changed
Just like the URL the Page Title is crucial and it's most definitely a factor that influences how high a page will rank. The Page Title is what appears in the tab of your browser. What you need to incorporate in your page title are words that you need that page to be known for but at the same time you do not want to use the same sequence of words on multiple pages. It is vital you avoid duplicate page titles. Google does exclude pages from its index if it thinks multiple pages of a site are similar.
H1 Tag - Regard It As Heading 1
H1 denotes to a search engine the main title of the content they're crawling. To the human visitor it's the main heading. It should provide the reader of the page a clear notion of what the content of the page is really about.
Meta Description - Your Advert
This is unquestionably one of the most disregarded elements and yet it's one of the most significant. This is what Google will serve up if it thinks your content is worthy of appearing in search results. It must be written with a call to action. If you do not write a Meta Description Google will decide for you what it will show and this is generally not advisable.
Image File Names And Attributes
Search engines can't translate what an image is about, they only know there is an image in place. The file name you give to an image helps a search engine determine what the image is about. In addition to this the search engines check the alt tag and the title tag fields that may be associated with pictures. These fields give further opportunities to tell a search engine what they ought to index a page for.
Word Count - Less Is Not More
There is a fine balance between having too many words and having too few words. Visitors are sometimes put off by having to read a lot , however , they'll leave your page if they are unable to find enough detail. What is clear is that Google doesn't like pages that are text deficient. It is very important to organise the words in a fashion that both keeps the reader engaged and satisfies Google in terms of word count.
Conclusion - Make It Good, Make It Count
In summary, as a site owner you should regard your website pages like you would products you are placing on view. If your products look unattractive you cannot expect people to show interest in them. The same applies for the search engines.
If you want your website pages to be indexed you've got to ensure you feed the search engines with what they are looking for from content. If you want your site pages to be respected by visitors you need to make sure they can see that you've put some effort into producing quality content.
Make each page of content worthy of your business.
The vast majority of your site's pages are important as each page of your website has a chance to be indexed by the search engines. This means Google in the UK, as it has roughly a 90% hold on search activity. In the States it's 61%. You'll increase the likelihood of a page being indexed if you can prove to Google that you've put some thought and detail into your page content. What this means is producing a page that's providing a sufficient amount of unique and engaging content. If a page on your site isn't indexed, you have not managed to impress Google enough for it to think your page worthy of being included in their index. Essentially, they don't think its up to scratch enough to be viewed by their users.
Learn From The Competition
You can learn a great deal about what might be deficient with your web site page by taking a look at your competitor's sites. The general standard of the pages you visit will inform you about the standards you will need to achieve and exceed, if your financial position and time permits.
Your Message
A succinct message delivered adequately is incomparably better than a bad message delivered well! Taking a look at your competitor's sites will assist you in deciding how well you will need to deliver your message. Ensure you are clear about what you are going to be saying and what you will be asking your audience to do. Think carefully about what words, images and even video would compel a potential customer buy from you instead of one of your competitors. When you are clear about your message only then are you able to develop the content.
Your Page Is Your Display Product
Even if you are a service business you still need to treat each page of your website as if you're going to put it on on show for prospective purchasers to view. If the product you put on a shelf looks shabby no one will purchase it. If the product doesn't provide enough information it's the same.
The Factors That Are Crucial To Google
There aren't any mysteries to what Google pays attention to and uses. If you pay no heed to these elements the prospects of your page being indexed are virtually nil. If your page isn't indexed it'll NEVER be served up on a search engine results page (SERP). This list contains all the on-page SEO elements that make up a web page. Some are not seen by the human eye but they are checked by the search engine crawlers and are therefore vitally important.
- URL
- Page Title
- Meta Description
- H1 Tag
- Image file names & attributes
- Word count
URL - The Address Of Your Web Page
It is useful if the URL contains words that mean something. If it does it will have meaning to a search engine crawler. This is a helpful page address 'www.wd4t.com/blog/managing-your-online-reputation-easy' because it gives a good idea about what the subject of the destination page is about. 'www.wd4t.com/node/88' isn't useful yet it is the same page address as the one above, however it's the raw page address. If you have control over your page addressing you must ensure the address makes sense to a human and that it reflects what a human and a crawler will find when they visit the page.
Page Title - Times Have Changed
Just like the URL the Page Title is crucial and it's most definitely a factor that influences how high a page will rank. The Page Title is what appears in the tab of your browser. What you need to incorporate in your page title are words that you need that page to be known for but at the same time you do not want to use the same sequence of words on multiple pages. It is vital you avoid duplicate page titles. Google does exclude pages from its index if it thinks multiple pages of a site are similar.
H1 Tag - Regard It As Heading 1
H1 denotes to a search engine the main title of the content they're crawling. To the human visitor it's the main heading. It should provide the reader of the page a clear notion of what the content of the page is really about.
Meta Description - Your Advert
This is unquestionably one of the most disregarded elements and yet it's one of the most significant. This is what Google will serve up if it thinks your content is worthy of appearing in search results. It must be written with a call to action. If you do not write a Meta Description Google will decide for you what it will show and this is generally not advisable.
Image File Names And Attributes
Search engines can't translate what an image is about, they only know there is an image in place. The file name you give to an image helps a search engine determine what the image is about. In addition to this the search engines check the alt tag and the title tag fields that may be associated with pictures. These fields give further opportunities to tell a search engine what they ought to index a page for.
Word Count - Less Is Not More
There is a fine balance between having too many words and having too few words. Visitors are sometimes put off by having to read a lot , however , they'll leave your page if they are unable to find enough detail. What is clear is that Google doesn't like pages that are text deficient. It is very important to organise the words in a fashion that both keeps the reader engaged and satisfies Google in terms of word count.
Conclusion - Make It Good, Make It Count
In summary, as a site owner you should regard your website pages like you would products you are placing on view. If your products look unattractive you cannot expect people to show interest in them. The same applies for the search engines.
If you want your website pages to be indexed you've got to ensure you feed the search engines with what they are looking for from content. If you want your site pages to be respected by visitors you need to make sure they can see that you've put some effort into producing quality content.
About the Author:
Mark Byers is the M. D of WD4T. Mark has been involved with the web for over twenty years and is a specialist in optimising sites to increase visitors and convert those visitors into customers. In addition to WD4T and it's clients, he also provides consultancy services to a selection of digital agencies. Mark has produced many articles on strategy and planning, web design and optimisation.
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