Long Island SEO: What Effect Do Reviews Have?

By Rob Sutter


To say that online reviews are numerous would be something of an understatement. What you may not know is that they can have an effect on search engine optimization. If you're struggling to rank on Google or other search engines, perhaps the reviews your business has been accumulating aren't as glowing as you'd like. For a better understanding of the aforementioned effect of reviews, here is some insight that your local Long Island SEO expert can provide.

What are some of the factors of reviews that play into Long Island SEO? While you may think that more reviews yield better results, quality is important as well. The best reviews - and the likes of fishbat.com will agree - tend to be the ones that are written well. They're easy to read and speak about businesses in positive ways. Needless to say, these will be the ones that lead to desired search engine optimization results.

Search engines tend to rank online reviews higher, and understandably so. After all, if someone would like to learn about a restaurant that they're curious about trying, they would immediately click on a review to see what a past patron had to say. These reviews are numerous, which is worth nothing as well. This results in increased traffic, which plays into the positions that reviews enjoy on different search engines.

It's also worth noting that reviews are favored by search engines because they are sources of original content. The search engines in question enjoy this new material, as it indicates a consistent level of activity. When a business slows down or simply stops creating the content outright, their positions in different search engine results fall. These reviews ensure a constant output of content, which plays into SEO in a positive way.

In conclusion, Long Island SEO can be positively influenced by the presence of reviews online. With that said, this doesn't discount the importance of other factors. These include, but aren't limited to, the content that's created and the websites that are developed. SEO is influenced by many moving parts and when they work together, the quality of a strategy increases, which leads to greater results in the long term.




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