If you ask anyone what search engine optimization is, you might be greeted with a different answer each time. What may be a common thread, though, is the absence of anything that's related to technical aspects. Long Island SEO efforts are technical, and it's important for marketers and business owners to recognize this so that they can maximize said efforts for the future. When it comes to technical SEO, here is what you should know.
When discussing the technical details of Long Island SEO, it may be in one's best interest to start with page speed. Did you know that the average site is built in such a way that it takes a user only a couple of seconds to move from page to page? If it takes longer than 3 seconds for this to be done, said user may click away, which negatively impacts the site's bounce rate. While this is just one technical component, it's an important one that names such as fishbat.com should focus on.
Another technical aspect of SEO is mobile-friendliness. While it's common knowledge among marketers that this negatively affects search engine rankings, it can hurt the user experience as well. If you visit a site on your phone, and it shows up exactly how it would on a traditional computer, it would be considerably more difficult to read. Due to the poor optimization of the site, you probably wouldn't be on it for much longer.
Furthermore, your site shouldn't have duplicate content. This is another technical SEO pitfall that many people still fall into. When you outright copy a news article or editorial from another site, and post it on your site, you're doing it more harm than good. Plagiarism is already a major concern, but the fact that duplicate content is picked up by search engines means that your rankings will be adversely affected based on this alone. Rich, original, well-optimized content is what will help your site in the long term.
Of course, what is SEO without a discussion of links? This topic is technical in its own right, especially if the links in question are either broken or fail to direct people to the right pages. In either situation, a user will have to spend more time navigating the site in order to reach their destination. This hurts the experience, which means that a developer will have to make the proper adjustments. The fewer redirects and error pages there are, the better a site's SEO will become.
When discussing the technical details of Long Island SEO, it may be in one's best interest to start with page speed. Did you know that the average site is built in such a way that it takes a user only a couple of seconds to move from page to page? If it takes longer than 3 seconds for this to be done, said user may click away, which negatively impacts the site's bounce rate. While this is just one technical component, it's an important one that names such as fishbat.com should focus on.
Another technical aspect of SEO is mobile-friendliness. While it's common knowledge among marketers that this negatively affects search engine rankings, it can hurt the user experience as well. If you visit a site on your phone, and it shows up exactly how it would on a traditional computer, it would be considerably more difficult to read. Due to the poor optimization of the site, you probably wouldn't be on it for much longer.
Furthermore, your site shouldn't have duplicate content. This is another technical SEO pitfall that many people still fall into. When you outright copy a news article or editorial from another site, and post it on your site, you're doing it more harm than good. Plagiarism is already a major concern, but the fact that duplicate content is picked up by search engines means that your rankings will be adversely affected based on this alone. Rich, original, well-optimized content is what will help your site in the long term.
Of course, what is SEO without a discussion of links? This topic is technical in its own right, especially if the links in question are either broken or fail to direct people to the right pages. In either situation, a user will have to spend more time navigating the site in order to reach their destination. This hurts the experience, which means that a developer will have to make the proper adjustments. The fewer redirects and error pages there are, the better a site's SEO will become.
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