Long Island SEO: 4 Things To Know About Video

By Arthur Williams


Video is, without question, one of the greatest forms of content in the world. It engrosses people in a way that other content simply cannot, which is why it makes sense for those in Long Island SEO to utilize it. In fact, it's not far-fetched to assume that it will help you rank on a variety of search engines. Here are 4 things to know about video so that you not only better understand said form of media, but know how to get the most from it.

One of the most interesting factoids related to video is the popularity of YouTube. Did you know that it stands as one of the biggest social media platforms in the world? It's ability to produce and stream content can't be denied, but the likes of fishbat.com will tell you that users can connect, thereby opening opportunities to converse or collaborate. YouTube videos are watched billions of times each day, too, which is another strong statistic that a Long Island SEO expert can offer.

Did you also know that more than half of all people watch online videos? This shouldn't come as a surprise, especially when given the prevalence of social media. Facebook, for instance, is one of the many channels where video content is shared and viewed on a daily basis. Furthermore, digital media is engrossing to people across different age ranges, meaning that the Internet isn't solely a "young person's" platform.

Furthermore, the best videos tend to be short in length. While you don't want your content to be too short, you should be mindful if it starts to drag, as this will have a negative impact on how users consume your content. You should also hone in on certain genres, as some perform better than others. If you can produce educational videos that are snappy in length, you'll be amazed by how much attention they'll drive. Anyone that's experienced in this type of content creation will agree.

Online video content can be optimized for SEO, provided this is a goal of yours. In fact, it's important to build a strategy that includes this since it will help websites of varying types rank well. While the videos themselves won't have a direct impact, their descriptions can. On YouTube, the best-ranking videos have descriptions that are not only keyword-rich but include relevant links. When these are accounted for, better rankings won't be far off.




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