When you want to visit a website, but already know where to go without the help of Google, you'll type in an URL. This is standard, but the average person may not know that smartly composing a URL can have a significant impact on one's rankings. Long Island SEO agencies across the board will tell you the same, which brings us to the following information. For those that may be new to web design, search engine optimization, or marketing in general, here are a few do's and don'ts that should be followed.
DO keep URLs at reasonable lengths. If you're struggling with URL optimization, start by focusing on their length. If you feel like they are a little too long, feel free to condense them if possible. Anyone that specializes in Long Island SEO will tell you that the shorter a URL is, the more readable it will eventually be. This is a great start, but understand that there are other ways to help yourself from an SEO point of view.
DON'T use underscores. The reason for this, according to companies like fishbat, is that search engines cannot read them. Even if you use the right keywords in your URLs, they may not be readable if underscores are used. This is where hyphens come into play, as they break up words more effectively from a readability perspective. By keeping this in mind, you won't have much trouble ranking in the long term.
DO implement keywords of importance. Keywords are, simply put, the words that you'd like to rank for if someone were to search for you. While it's important for these terms to be present in the digital content you create, they should be located in designated URLs as well. Make sure that they're located between hyphens, too, as covered earlier. If these requirements are met, the possibility of ranking will be that much greater.
DON'T build URLs without a long-term plan in mind. What does this mean, you may wonder? For starters, understand that marketing constantly changes, meaning that you should be prepared for the future. The same logic applies to URLs, so make sure that these are built with care. When you're able to future-proof your sight, you stay ahead of the game, which allows you to keep up with your competition in the process.
DO keep URLs at reasonable lengths. If you're struggling with URL optimization, start by focusing on their length. If you feel like they are a little too long, feel free to condense them if possible. Anyone that specializes in Long Island SEO will tell you that the shorter a URL is, the more readable it will eventually be. This is a great start, but understand that there are other ways to help yourself from an SEO point of view.
DON'T use underscores. The reason for this, according to companies like fishbat, is that search engines cannot read them. Even if you use the right keywords in your URLs, they may not be readable if underscores are used. This is where hyphens come into play, as they break up words more effectively from a readability perspective. By keeping this in mind, you won't have much trouble ranking in the long term.
DO implement keywords of importance. Keywords are, simply put, the words that you'd like to rank for if someone were to search for you. While it's important for these terms to be present in the digital content you create, they should be located in designated URLs as well. Make sure that they're located between hyphens, too, as covered earlier. If these requirements are met, the possibility of ranking will be that much greater.
DON'T build URLs without a long-term plan in mind. What does this mean, you may wonder? For starters, understand that marketing constantly changes, meaning that you should be prepared for the future. The same logic applies to URLs, so make sure that these are built with care. When you're able to future-proof your sight, you stay ahead of the game, which allows you to keep up with your competition in the process.
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For additional information about what you have just read, consult fishbat today.. Check here for free reprint license: Long Island SEO: The Do's & Don'ts Of Creating Urls.
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