As a small business owner, there are numerous marketing services that you should think about putting into practice. One of the most important is search engine optimization, but you might have heard a few things about it. Perhaps you might have been told things that simply aren't true. These are common Long Island SEO myths that can prevent you from growing your business. Here are a few myths to consider, and why they don't exactly hold up.
"My business doesn't need SEO." You should get this thought out of your mind as soon as possible, since your business will require Long Island SEO at the onset. One of the reasons for this is that your business is new, which means that it needs time to build awareness. Another reason why your business needs said service is that it will help you get found for a variety of terms. The latter is especially important and the likes of fishbat.com can help with this.
"National rankings are the only ones that matter." Don't make the mistake of assuming that national rankings are all that matter, since going for local terms is just as important. This is especially true for small businesses that are located in specific regions and states. If you're the owner of an insurance company in Philadelphia, wouldn't it make sense to include terms like "Pennsylvania insurance companies" in your SEO strategy? This is just one of the many ways to make local SEO part of your repertoire.
"Links take precedence over content." Needless to say, this is another SEO misconception that light should be shed upon. "Content is king" is an often-repeated adage, but it holds water all the same. When someone takes the time to read a press release, they want to make sure that it has value to them. They want to either learn something or be informed about a news story. While links are still important to the SEO process, they shouldn't come at the cost of content or vice versa.
"Big, well-known companies are the only ones that benefit from SEO." If you think that SEO only benefits well-known companies like Coca-Cola, Exxon and what have you, think again. You might type in a search term, only to realize that the names you expect don't pop up. As a matter of fact, as more people start their own businesses, they'll be told about the importance of SEO ad nauseam. When you put your strategy into practice, you'll learn that SEO benefits those that put in the time and effort.
"My business doesn't need SEO." You should get this thought out of your mind as soon as possible, since your business will require Long Island SEO at the onset. One of the reasons for this is that your business is new, which means that it needs time to build awareness. Another reason why your business needs said service is that it will help you get found for a variety of terms. The latter is especially important and the likes of fishbat.com can help with this.
"National rankings are the only ones that matter." Don't make the mistake of assuming that national rankings are all that matter, since going for local terms is just as important. This is especially true for small businesses that are located in specific regions and states. If you're the owner of an insurance company in Philadelphia, wouldn't it make sense to include terms like "Pennsylvania insurance companies" in your SEO strategy? This is just one of the many ways to make local SEO part of your repertoire.
"Links take precedence over content." Needless to say, this is another SEO misconception that light should be shed upon. "Content is king" is an often-repeated adage, but it holds water all the same. When someone takes the time to read a press release, they want to make sure that it has value to them. They want to either learn something or be informed about a news story. While links are still important to the SEO process, they shouldn't come at the cost of content or vice versa.
"Big, well-known companies are the only ones that benefit from SEO." If you think that SEO only benefits well-known companies like Coca-Cola, Exxon and what have you, think again. You might type in a search term, only to realize that the names you expect don't pop up. As a matter of fact, as more people start their own businesses, they'll be told about the importance of SEO ad nauseam. When you put your strategy into practice, you'll learn that SEO benefits those that put in the time and effort.
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