If you've been online for any stretch of time, it's safe to assume that you've encountered at least a few pop-up ads. Bearing little to no relevance to your interests, these go a long way in harming a website, limiting its potential in the process. What you may not know is that they can be harmful to Long Island SEO in general. For those that would like to learn more about search engine optimization, in this respect, please read on.
you'll feel inclined to click away.- Let's say that, for the sake of this piece, that you click on a website in order to learn about a certain product. You know exactly what you're looking for, in this sense, but you might be met with a pop-up ad. To say that this impedes the user experience would be an understatement, as it can deter a visitor from coming back in the future. This is just one of the many ways that pop-ups harm the efforts of reputable names like www.fishbat.com.
For those that don't know, when someone clicks away from a site without visiting any of the internal pages, it increases the site's bounce rate. This plays negatively into Long Island SEO, mainly because it tells search engines that the site is either poorly optimized or lacks the information that users look for. The higher a site's bounce rate is, the less likely it will be to show up in search. This is one of the ways that pop-ups negatively influence SEO.
It's also worth noting that many pop-ups aren't seen as high-quality content. For those that don't know, search engines place tremendous focus on quality, not only in terms of its writing but the value that it provides people as well. What this means is that if a pop-up doesn't offer anything to a visitor, it might as well not be there at all. Anyone that's involved in Internet marketing will tell you that content must be crafted with care.
This isn't to say that pop-ups can't be used for generating sales, as retailers have become cleverer about implementing them. In most situations, though, it's wise to leave them out of the picture. Not only will these ads impede one's user experience, but it's safe to assume that they will not perform in terms of SEO either. If you want to spread the word through the Internet, there are other routes that you'd be wise to take.
you'll feel inclined to click away.- Let's say that, for the sake of this piece, that you click on a website in order to learn about a certain product. You know exactly what you're looking for, in this sense, but you might be met with a pop-up ad. To say that this impedes the user experience would be an understatement, as it can deter a visitor from coming back in the future. This is just one of the many ways that pop-ups harm the efforts of reputable names like www.fishbat.com.
For those that don't know, when someone clicks away from a site without visiting any of the internal pages, it increases the site's bounce rate. This plays negatively into Long Island SEO, mainly because it tells search engines that the site is either poorly optimized or lacks the information that users look for. The higher a site's bounce rate is, the less likely it will be to show up in search. This is one of the ways that pop-ups negatively influence SEO.
It's also worth noting that many pop-ups aren't seen as high-quality content. For those that don't know, search engines place tremendous focus on quality, not only in terms of its writing but the value that it provides people as well. What this means is that if a pop-up doesn't offer anything to a visitor, it might as well not be there at all. Anyone that's involved in Internet marketing will tell you that content must be crafted with care.
This isn't to say that pop-ups can't be used for generating sales, as retailers have become cleverer about implementing them. In most situations, though, it's wise to leave them out of the picture. Not only will these ads impede one's user experience, but it's safe to assume that they will not perform in terms of SEO either. If you want to spread the word through the Internet, there are other routes that you'd be wise to take.
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Consult fishbat for further information about SEO in general.. Free reprint available from: How Do Pop-Ups Negatively Affect Long Island SEO?.
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