Anyone that is experienced in Long Island SEO will tell you that writing plays a pivotal role in how websites rank. Without content, it's unlikely that businesses will see the visibility they're looking for on Google, Bing and a host of other search engines. Are you a business owner that has invested in written content, but isn't seeing the returns that they expected? Here are a few questions worth asking, as you may find the answers useful.
"What should I write about?" First, you have to look at the industry that you're working in. Second, focus on stories that are relevant to said industry. It doesn't matter if you're focused on technology, travel, entertainment, or some other field entirely. Every industry has its own stories that are most appropriate to focus on, so do some research and make note of the subject matter that's most likely to catch the attention of others.
"How long should my content be?" You may be looking to reach a certain word length, when it comes to SEO content, but what will help achieve the best rankings? According to companies like fishbat, it's in your best interest to write more than 1,000 words, since this will help you provide more value. This is a stark contrast to SEO from years ago, when it seemed like 200-word blog posts did the trick. Rules regarding word length have changed, to say the least, so don't feel like you have to limit yourself. By offering yourself more creative freedom, you stand to create better content.
"What should I know about including links?" First, understand that less is more. One of the big mistakes that a business owner can make is including too many links that direct back to their website. Not only does this come across as spammy to the average user, but it can harm search engine rankings. Second, include links that are relevant to your brand and the subject matter of your content. This will help your work come across as professional.
"How often should I publish content?" If you're looking to get the most out of your written SEO content, try to publish one or two pieces each week. For those that feel like they won't be able to make this commitment, feel free to outsource this task. You may want to focus on other aspects of your business, meaning that you won't have the time to commit to writing. It's vital that there are no pauses in content dissemination, as these are detrimental to SEO.
"What should I write about?" First, you have to look at the industry that you're working in. Second, focus on stories that are relevant to said industry. It doesn't matter if you're focused on technology, travel, entertainment, or some other field entirely. Every industry has its own stories that are most appropriate to focus on, so do some research and make note of the subject matter that's most likely to catch the attention of others.
"How long should my content be?" You may be looking to reach a certain word length, when it comes to SEO content, but what will help achieve the best rankings? According to companies like fishbat, it's in your best interest to write more than 1,000 words, since this will help you provide more value. This is a stark contrast to SEO from years ago, when it seemed like 200-word blog posts did the trick. Rules regarding word length have changed, to say the least, so don't feel like you have to limit yourself. By offering yourself more creative freedom, you stand to create better content.
"What should I know about including links?" First, understand that less is more. One of the big mistakes that a business owner can make is including too many links that direct back to their website. Not only does this come across as spammy to the average user, but it can harm search engine rankings. Second, include links that are relevant to your brand and the subject matter of your content. This will help your work come across as professional.
"How often should I publish content?" If you're looking to get the most out of your written SEO content, try to publish one or two pieces each week. For those that feel like they won't be able to make this commitment, feel free to outsource this task. You may want to focus on other aspects of your business, meaning that you won't have the time to commit to writing. It's vital that there are no pauses in content dissemination, as these are detrimental to SEO.
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To learn more about SEO, and how it can boost your business, please contact fishbat.. Check here for free reprint license: The Long Island SEO Questions To Ask About Writing Content.
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