There is a lot going on in the world of mobile ads these days and Google plays a bit part in all of it. Googles's mobile ad market share is an important part of this trend. Now, more than ever, companies are using technology, social media and other ways to get into the world of global marketing.
Google has close to 90% of its share in the mobile search industry, and it continues to rise through the use of smartphone, tablets and other mobile devices with the use of its ads and apps. You also have an increase in Google's apps with Android operating systems with app sales on its play store.
According to Facebook's fourth quarter results of 2013, over 52 percent of the ad revenue came from mobile advertising. This increased from 23 percent in the same quarter of 2012. The company's revenue from their advertising campaigns was a little over 2 billion dollars in 2013. Google and Facebook are now the leading ad publishers in all digital ad space, including mobile ad space. Combined, these two companies have claimed over 75 percent of ad revenue in the industry.
Gone are the days when advertising was limited to printed ads in newspapers and magazines. Companies are no longer reliant on expensive print advertising campaigns that once graced the pages of magazines and took up entire pages of popular newspapers. Now advertising is all about interactive advertisements, ads that are geared to specific demographics and user friendly.
Even in the app space, we have Google Play, and the Search and YouTube app have about 50% reach among the mobile audience. Therefore advertisers are willing to pay a higher revenue per search on Google. With Google's mobile ad market share expected to grow to $32.61 billion by 2020, its RPS is projected to grow to $8.50 by 2020. Making it a wise investment for those who would like to buy Google mobile ad market shares.
Google has close to 90% of its share in the mobile search industry, and it continues to rise through the use of smartphone, tablets and other mobile devices with the use of its ads and apps. You also have an increase in Google's apps with Android operating systems with app sales on its play store.
According to Facebook's fourth quarter results of 2013, over 52 percent of the ad revenue came from mobile advertising. This increased from 23 percent in the same quarter of 2012. The company's revenue from their advertising campaigns was a little over 2 billion dollars in 2013. Google and Facebook are now the leading ad publishers in all digital ad space, including mobile ad space. Combined, these two companies have claimed over 75 percent of ad revenue in the industry.
Gone are the days when advertising was limited to printed ads in newspapers and magazines. Companies are no longer reliant on expensive print advertising campaigns that once graced the pages of magazines and took up entire pages of popular newspapers. Now advertising is all about interactive advertisements, ads that are geared to specific demographics and user friendly.
Even in the app space, we have Google Play, and the Search and YouTube app have about 50% reach among the mobile audience. Therefore advertisers are willing to pay a higher revenue per search on Google. With Google's mobile ad market share expected to grow to $32.61 billion by 2020, its RPS is projected to grow to $8.50 by 2020. Making it a wise investment for those who would like to buy Google mobile ad market shares.
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