Here are 3 Facebook advertising trends to keep in mind over the coming year.
Improved graphic selection. With so much competition moving into Facebook, it's more important than ever to stand out from the rest of the companies in your market. This is achieved by using interesting graphics that really stand out. There is a 110x80 pixel space dedicated to your graphic and it is placed in a group with other advertisements from different companies.
Use that small amount of space to stand out by using graphics that really stand out against the white backdrop. Good photos to use are real photographs, edited photos, and pictures that have borders. Don't let a single image become overused though because that's bad for business. Once a particular image has been run through the ringers, the clicks from your audience will begin to dwindle down. Refresh your advertisements with new graphics. Your graphic is one of the most important components in your Facebook advertisements. However, the same care should be taken when selecting appropriate headlines for the graphics is question.
Facebook is always looking for new ways to make companies happy as well as their regular users. They have done this over the last year by rolling out all new paid advertisement changes, including a new API for reaching consumers on mobile devices and even third-party websites. These new changes also allowed for more targeted advertisements using the traditional system.
2014 should expect to see a lot of new changes as well. A business that wants to stay ahead of the competition will need to stay ahead of the changes to Facebook paid advertisement system. On that same not, companies should also be on the watch for new social media websites that are out to take the crown from Facebook.
The report function can reveal a lot of useful information that can save you money. There's no sense in wasting money on a broad campaign that is advertising to people who rarely ever click on your advertisements. This is just one of the many fast growing trends in Facebook advertising.
Improved graphic selection. With so much competition moving into Facebook, it's more important than ever to stand out from the rest of the companies in your market. This is achieved by using interesting graphics that really stand out. There is a 110x80 pixel space dedicated to your graphic and it is placed in a group with other advertisements from different companies.
Use that small amount of space to stand out by using graphics that really stand out against the white backdrop. Good photos to use are real photographs, edited photos, and pictures that have borders. Don't let a single image become overused though because that's bad for business. Once a particular image has been run through the ringers, the clicks from your audience will begin to dwindle down. Refresh your advertisements with new graphics. Your graphic is one of the most important components in your Facebook advertisements. However, the same care should be taken when selecting appropriate headlines for the graphics is question.
Facebook is always looking for new ways to make companies happy as well as their regular users. They have done this over the last year by rolling out all new paid advertisement changes, including a new API for reaching consumers on mobile devices and even third-party websites. These new changes also allowed for more targeted advertisements using the traditional system.
2014 should expect to see a lot of new changes as well. A business that wants to stay ahead of the competition will need to stay ahead of the changes to Facebook paid advertisement system. On that same not, companies should also be on the watch for new social media websites that are out to take the crown from Facebook.
The report function can reveal a lot of useful information that can save you money. There's no sense in wasting money on a broad campaign that is advertising to people who rarely ever click on your advertisements. This is just one of the many fast growing trends in Facebook advertising.
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