Google updates are an ever present challenge for online marketers. Understanding what they mean, how they affect search results and, more importantly, how to keep your sites ranking well are essential to keep your income flowing and make sure your hard work is producing results. It's important to know where to find the information you need to understand how the new algorithm might affect your niche site rankings.
Since more people use Google than any other search engine, web owners are constantly trying to figure out ways to design their sites to get page one Google rankings. Many tricks have been developed over the years. These include using keyword phrases repetitively within articles, including specific keywords in the website URL and developing massive amounts of backlinks with specific keywords in the anchor text. All of these tricks worked --- until Google caught on.
Over the years Google recognized these tricks and penalized websites that employed them. Why? Because many of these websites were put up quickly, included poor content and were designed strictly to sell products. When you do an online search seeking an answer to a question, is that the type of website you want to be directed to? Of course not. You want the to to referred to a reputable site with good information and no hidden agenda. Over the years such websites have come to be known as "authority sites."
One of the best ways to ensure high ranking is to add a blog to your website and update on a regular basis. Posting at least once a weak, and ensuring the content is high quality is very important. This of course goes hand in hand with strong high-quality link building for maximum exposure and ranking.
Google has always favored sites people read and then refer to their friends. This type of natural, organic traffic will result in better rankings on Google as well as the other major search engines. The best rule to follow is to give the search engines what they are looking for instead of trying to trick them into better rankings.
Since more people use Google than any other search engine, web owners are constantly trying to figure out ways to design their sites to get page one Google rankings. Many tricks have been developed over the years. These include using keyword phrases repetitively within articles, including specific keywords in the website URL and developing massive amounts of backlinks with specific keywords in the anchor text. All of these tricks worked --- until Google caught on.
Over the years Google recognized these tricks and penalized websites that employed them. Why? Because many of these websites were put up quickly, included poor content and were designed strictly to sell products. When you do an online search seeking an answer to a question, is that the type of website you want to be directed to? Of course not. You want the to to referred to a reputable site with good information and no hidden agenda. Over the years such websites have come to be known as "authority sites."
One of the best ways to ensure high ranking is to add a blog to your website and update on a regular basis. Posting at least once a weak, and ensuring the content is high quality is very important. This of course goes hand in hand with strong high-quality link building for maximum exposure and ranking.
Google has always favored sites people read and then refer to their friends. This type of natural, organic traffic will result in better rankings on Google as well as the other major search engines. The best rule to follow is to give the search engines what they are looking for instead of trying to trick them into better rankings.
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